February 19, 2010 at 7:11am - MarketingThe more I think about these ideas, the more I think that advertising on university websites and newspapers is the way to go because of the high readership. However, younger people are very immune to advertising, and the size of ads would not be large enough to really get noticed. The better strategy would be to get the newspapers to WRITE about MajorIndulgence.
Yes, and the last line about Lady Gaga is definitely not a joke. She's a great self promoter and marketer of her brand. I feel like I have to do something on the marketing side that is so unique that people cannot help but talk about it. If you got any ideas, feel free to share them!